Abstract: The invention provides a method and system for dynamically tailoring selection of products displayed to potential buyers based on a profile accounting for the buyer's personal interests, including future interests or goals. From a User interface connected to a communication network, products or other offerings are presented as selections that are relevant to User. Until a User completes a User Aspiration Profile (306), the first User action (e.g. a mouse click on or other single action to select a product or category of products depicted) causes the client to request the server to provide product data on products with User Aspiration Profile Ratings (308) similar to the rating of the first-clicked item. The User may also provide profile data, stating both current state and desired state personality characteristics. Such personality indexing corresponds to product indexing, such that the products or offerings presented to User bear a relevancy or match to his or he “User Aspiration Profile.