Abstract: An ask/respond affinity group referral method and apparatus comprises a community of individuals having an implied social contract, where the individuals are affiliated with each other to provide assistance and help to each other. In such community, the individuals do not know each other, but are joined together to help each other around a common interest. In such community, any individual may ask everybody else a question and the others can each respond. The community is specifically directed to mothers in every phase of their relationship, i.e. grandmothers, single mothers, mothers with husbands in Iraq, mothers with children, mothers without children, et cetera and is, therefore, directed to all kinds of phases and special needs of mothers. An interactive timeline tool serves to record information about their children, to anticipate future child development needs, and to collaborate with other members of the ask/respond affinity group having similar parenting experiences.

Abstract: A centralized full-service research bureau and test center method and apparatus is provided, which assists a customer, typically a Web product manager, in designing a user experience and marketing effectiveness test for typical tasks faced by a visitor to the customer's site. The centralized full-service research bureau and test center method and apparatus provides proprietary software to administer the user experience and marketing effectiveness test to a pre-qualified pool of testers meeting desired demographic constraints. The user experience and marketing effectiveness test measures not only the visitor's success in performing tasks, but also prompts a tester for context-specific feedback ranging from aesthetics to behavior. Statistics are aggregated across the testing population and presented not just as data, but with recommended actions backed up by analysis.