Abstract: The invention includes a method and apparatus for controlling content provided from a content originator to an end-user. A method includes receiving a content complex comprising a plurality of content originator content components conveying content originator content, identifying each of the content originator content components classified as a replaceable content component, analyzing the replaceable content components to recognize the content originator content conveyed by the replaceable content components, and modifying, according to the end-user profile and the content originator content conveyed by the replaceable content components, at least one of the replaceable content components using at least one service provider replacement content component adapted for conveying service provider replacement content. The service provider replacement content may include service provider revenue generation content such as service provider advertisements.

Abstract: A method and apparatus for data communications over a wireless network. A user contacts an Internet gateway over the wireless network. When the user requests an Internet resource it sends an improved HTTP command to the gateway. The improved HTTP command causes the internet gateway to access a resource file and obtain not only the requested resource, but also all of the resources embedded in the requested resource. The requested resource and embedded resources are bundled into a file and sent to the user. By eliminating parsing of the requested resource by the user and subsequent requests for embedded information, the wireless network does not have to make multiple supplemental communication channel assignments, which improves overall performance.