Abstract: A fish lure with an elongate pliable body in which a hook is partially embedded with a hook eye receiving a leader end. A head of the lure has an axial opening for passage of the leader. The head defines a circular recess having wall segments perpendicularly disposed to the major axis of the head. A lure skirt is formed of pliable strands secured in place within the head recess with the mid-portions of the strands extending outwardly from the head in radial fashion to provide a skirt of large size with respect to the lure body.