Abstract: An apparatus to decode closed captioning data from video data and receive advertisement according to the decode closed captioning data includes a processor circuit; and a video display component for execution on the processor circuit to receive video data from a media server, the video data including closed captioning (CC) data. The apparatus further includes a CC decoder component for execution on the processor circuit to decode the CC data to obtain text; and an ad requesting component for execution on the processor circuit to: parse the text to obtain words; provide the words to the media server; receive an advertisement from the media server; and display the advertisement.

Abstract: An apparatus to decode closed captioning data from video data and receive advertisement according to the decode closed captioning data includes a processor circuit; and a video display component for execution on the processor circuit to receive video data from a media server, the video data including closed captioning (CC) data. The apparatus further includes a CC decoder component for execution on the processor circuit to decode the CC data to obtain text; and an ad requesting component for execution on the processor circuit to: parse the text to obtain words; provide the words to the media server; receive an advertisement from the media server; and display the advertisement.

Abstract: Various embodiments are generally directed to automated provision of online interactive activities to members of the audience of an audio/visual program (e.g., a program comprising audio and/or video). An apparatus comprises a processor circuit and a storage communicatively coupled to the processor circuit and arranged to store instructions operative on the processor circuit to receive a signal from a presentation server that indicates a selected possibility of multiple possibilities of an aspect of an episode of an audio/visual program; determine whether a bet placed on one possibility of the multiple possibilities was placed on the selected possibility; and update an individual account associated with the bet to add a quantity of points won to a quantity of accrued points of the individual account if the one possibility on which the bet was placed matches the selected possibility. Other embodiments are described and claimed herein.