Abstract: Systems and methods are disclosed for measuring the effectiveness of a marketing and advertising campaign directed at consumers. The systems and methods receive data corresponding to consumers that were served impressions in the campaign, and match the data to identifiers for credit records of the consumers. Credit record activity information in the credit records related to products and services of the campaign can be retrieved and potentially depersonalized. The credit record activity information can be the basis of a campaign report for adjusting and optimizing the campaign, in the case of an in-flight campaign report, or future campaigns, in the case of a post-campaign report. More accurate measurement of the effectiveness of the campaign can be obtained due to linking of a consumer's activity with the campaign.

Abstract: Systems and methods are disclosed for measuring the effectiveness of a marketing and advertising campaign directed at consumers. The systems and methods receive data corresponding to consumers that were served impressions in the campaign, and match the data to identifiers for credit records of the consumers. Credit record activity information in the credit records related to products and services of the campaign can be retrieved and potentially depersonalized. The credit record activity information can be the basis of a campaign report for adjusting and optimizing the campaign, in the case of an in-flight campaign report, or future campaigns, in the case of a post-campaign report. More accurate measurement of the effectiveness of the campaign can be obtained due to linking of a consumer's activity with the campaign.

Abstract: Systems and methods are disclosed for measuring the effectiveness of a marketing and advertising campaign directed at consumers. The systems and methods receive data corresponding to consumers that were served impressions in the campaign, and match the data to identifiers for credit records of the consumers. Credit record activity information in the credit records related to products and services of the campaign can be retrieved and potentially depersonalized. The credit record activity information can be the basis of a campaign report for adjusting and optimizing the campaign, in the case of an in-flight campaign report, or future campaigns, in the case of a post-campaign report. More accurate measurement of the effectiveness of the campaign can be obtained due to linking of a consumer's activity with the campaign.

Abstract: A system and method for electronically providing targeted marketing to a targeted individual is disclosed. An plurality of individuals prescreened to be targeted with targeted marketing is created but such individuals are anonymous to the offerer of the targeting marketing until the offerer is provided with an indication that each targeted individual has been authenticated and is among those that have been prescreened to receive the offer, at which time the offerer may electronically provide and fulfill the offer.

Abstract: A system and method for electronically providing targeted marketing to a targeted individual is disclosed. An plurality of individuals prescreened to be targeted with targeted marketing is created but such individuals are anonymous to the offerer of the targeting marketing until the offerer is provided with an indication that each targeted individual has been authenticated and is among those that have been prescreened to receive the offer, at which time the offerer may electronically provide and fulfill the offer.

Abstract: Systems and methods are disclosed for measuring the effectiveness of a marketing and advertising campaign directed at consumers. The systems and methods receive data corresponding to consumers that were served impressions in the campaign, and match the data to identifiers for credit records of the consumers. Credit record activity information in the credit records related to products and services of the campaign can be retrieved and potentially depersonalized. The credit record activity information can be the basis of a campaign report for adjusting and optimizing the campaign, in the case of an in-flight campaign report, or future campaigns, in the case of a post-campaign report. More accurate measurement of the effectiveness of the campaign can be obtained due to linking of a consumer's activity with the campaign.

Abstract: Systems and methods are disclosed for matching of offline data with online data by comparing the offline data with online data using credit-related data. The systems and methods receive offline data and online data and retrieve credit-related data with identifying information for targeted individuals. The offline data records and online data records are independently compared to the credit-related data to determine whether the data records correspond to a matching targeted individual. If both an offline data record and an online data record correspond to a matching targeted individual, then a key is generated that links the offline data record and the online data record. The key may be stored in a key database. The key may be utilized for targeted marketing to the matching targeted individual. The matching of offline data and online data may be more accurate and complete.