Abstract: Systems described herein provide structures and functionality for transforming passive analytics systems into systems that can actively modify software behavior based on analytic data to improve software performance relative to configurable goal metrics. An example method generally includes receiving, at a computing device, client-side code associated with a software application, detecting a decision-point event based on input received at the computing device from a consumer interacting with the software application; identifying time-series data stored in a session container associated with the consumer; selecting one or more different actions for the software application to perform in response to the detection of the decision-point event by comparing the time-series data and a type of the decision-point event to a decision-making policy included in the client-side code; and performing the one or more selected actions at the computing device.