Abstract: In one aspect, a method is for use in connection with a content-modification system that includes a content-distribution system and a content-presentation device.

Abstract: In one aspect, a method is for use in connection with a content-modification system that includes a content-distribution system and a content-presentation device.

Abstract: In one aspect, a method includes receiving query fingerprint data representing content received by a content-presentation device, identifying a geographic area of the content-presentation device, using at least the identified geographic area as a basis to select, from among a plurality of reference fingerprint data sets, a first reference fingerprint data set that corresponds with the identified geographic area, detecting that the query fingerprint data does not match any reference fingerprint data in the selected first reference fingerprint data set, responsive to the detecting, selecting, from among the plurality of reference fingerprint data sets, a second reference fingerprint data set that does not correspond with the identified geographic area, detecting a match between the query fingerprint data and at least a portion of reference fingerprint data in the selected second reference fingerprint data set, and responsive to detecting the match, performing an action.

Abstract: In one aspect, a method includes receiving query fingerprint data representing content received by a content-presentation device. The method also includes comparing at least a first portion of the query fingerprint data with at least one first reference fingerprint data set, where each first reference fingerprint data set corresponds with a respective channel. The method also includes determining that the query fingerprint data does not match any of the at least one first reference fingerprint data sets. The method also includes responsive to the determining, comparing at least a second portion of the query fingerprint data with second reference fingerprint data representing a modifiable content-segment. The method also includes detecting a match between at least the second portion of the query fingerprint data and the second reference fingerprint data.

Abstract: In one aspect, a method includes receiving query fingerprint data representing content received by a content-presentation device. The method also includes identifying a geographic area of the content-presentation device. The method also includes using at least the identified geographic area as a basis to select, from among a plurality of reference fingerprint data sets, a reference fingerprint data set that corresponds with the identified geographic area. The method also includes detecting a match between the query fingerprint data and at least a portion of reference fingerprint data in the selected reference fingerprint data set. The method also includes responsive to detecting the match, performing an action.

Abstract: In one aspect, a method includes receiving first query fingerprint data representing first content channeled through a portion of a content-distribution system. The method also includes detecting a first match between the received first query fingerprint data and first reference fingerprint data representing a modifiable content-segment. The method also includes responsive to detecting the first match, performing a first action. The method also includes receiving second query fingerprint data representing content received by a content-presentation device. The method also includes detecting a second match between the received second query fingerprint data and second reference fingerprint data representing second content transmitted by the content-distribution system, where the second content is a modified version of the first content. The method also includes responsive to detecting the second match, performing a second action that is different from the first action.

Abstract: A method, apparatus, and computer program product provide the ability to select and display advertisements. A media content viewing session is commenced. During the session, media content is displayed on a display/media content viewing device (e.g., a television or monitor). A set of advertisements are maintained in an advertisement selection receiver. During the session, the advertisement selection receiver determines, selects, and displays advertisements from the set of advertisements.

Abstract: A method, apparatus, system, and computer program product provide the ability to deliver an advertisement to a user. Audio content is played for/to a user. Volume user input is received from the user. The volume user input is an adjustment of a volume of the audio content. In response to the volume user input, a volume bar indicating a volume level for the audio content is displayed as well as an advertisement that is based on the volume bar.

Abstract: A system, method, and apparatus provide the ability to augment advertisements in a linear broadcast stream. A device playing video and/or audio broadcast as a linear stream detects the start of an advertisement that has been provisioned with augmented functionality. The device then retrieves the augmentation/augmented functionality and presents the augmentation during broadcast of the advertisement.