Abstract: An intelligent media targeting system and method for generating and utilizing smart media objects, or information objects containing both a content portion containing information to be consumed by end users and a profile portion containing coded user activity information representing exercise of the media object by users, the content portion and the profile portion being assembled into an information object capable of being transmitted integrally. The smart media objects are generated by capturing user activity information representing exercise of media objects by users, filtering the captured user activity information to generate a profile for each media object, generating a coded header using the profile for each media object and attaching the coded header to the media object. After the smart media objects are transmitted over a communication channel, the coded headers are detached and decoded to obtain the profile of the smart media objects.

Abstract: A television schedule system and method for displaying television schedule information on a television screen includes a program guide having a schedule information area that depicts the programs that are being presented on each channel at each time during the day. An input device allows the viewer to move a pointer over different interactive areas of the guide and the function performed when the area is activated is displayed in a contextual help window. Various control glyphs provide for recursive interaction with the guide. Additionally, a video window is interactive and provides tuning functions.

Abstract: A television schedule system and method for displaying television schedule information on a television screen includes a program guide having a schedule information area that depicts the programs that are being presented on each channel at each time during the day. An input device allows the viewer to move a pointer over different interactive areas of the guide and the function performed when the area is activated is displayed in a contextual help window. Various control glyphs provide for recursive interaction with the guide. Additionally, a video window is interactive and provides tuning functions.

Abstract: A television schedule system and method for displaying television schedule information on a television screen includes a program guide having a schedule information area that depicts the programs that are being presented on each channel at each time during the day. An input device allows the viewer to move a pointer over different interactive areas of the guide and the function performed when the area is activated is displayed in a contextual help window. Various control glyphs provide for recursive interaction with the guide. Additionally, a video window is interactive and provides tuning functions.

Abstract: A television schedule system and method for displaying television schedule information on a television screen includes a program guide having a schedule information area that depicts the programs that are being presented on each channel at each time during the day. An input device allows the viewer to move a pointer over different interactive areas of the guide and the function performed when the area is activated is displayed in a contextual help window. Various control glyphs provide for recursive interaction with the guide. Additionally, a video window is interactive and provides tuning functions.

Abstract: A system and method for obtaining information from an electronic program guide is provided. The electronic program guide can be provided by a television system, a set-top box, a VCR, or a computer system. The interactive system allows the user to quickly identify programs which may be of particular interest, thereby avoiding the necessity of searching through the entire program guide. In one embodiment, after the user identifies a specific program as a favorite, the system asks the user a series of questions in order to identify the particular characteristics of the program which makes it a favorite. Based upon the user's responses, the system identifies all programs which contain the desired characteristics. In another embodiment, whenever the user watches a program the interactive system, operating in the background, searches for and marks all programs which may be of interest to the user.