Patents by Inventor Steven R. Karson

Steven R. Karson has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Computer based systems and methods for managing online display advertising inventory
    Patent number: 10282735
    Abstract: A system and method for determining total capacity, amount reserved or sold and remaining availability of ad impressions for an online advertising publishing system. Calculations may be based on multiple factors including for example 1) actuals of historical data of ad impression delivery, 2) various delivery parameters including ad targeting overlap with other ads, timing, priority and impression goals, and 3) a mathematical algorithm and calculations of the above incorporating adjustments due to seasonality and market factors. The resulting calculations are used to reserve, schedule and target advertisements to be delivered over a network to be viewed by consumers.
    Type: Grant
    Filed: December 23, 2008
    Date of Patent: May 7, 2019
    Assignee: AutoTrader.com, Inc.
    Inventors: Steven R. Karson, Mark G. Smith, Michael J. Burgiss
  • COMPUTER BASED SYSTEMS AND METHODS FOR MANAGING ONLINE DISPLAY ADVERTISING INVENTORY
    Publication number: 20100161408
    Abstract: A system and method for determining total capacity, amount reserved or sold and remaining availability of ad impressions for an online advertising publishing system. Calculations may be based on multiple factors including for example 1) actuals of historical data of ad impression delivery, 2) various delivery parameters including ad targeting overlap with other ads, timing, priority and impression goals, and 3) a mathematical algorithm and calculations of the above incorporating adjustments due to seasonality and market factors. The resulting calculations are used to reserve, schedule and target advertisements to be delivered over a network to be viewed by consumers.
    Type: Application
    Filed: December 23, 2008
    Publication date: June 24, 2010
    Applicant: AutoTrader com, Inc.
    Inventors: Steven R. Karson, Mark G. Smith, Michael J. Burgiss