Abstract: An automatic, telescoping, buoyant identification device for use with a water sports life vest is provided having an otherwise conventional life vest/floatation device that is equipped with a telescoping spotting pole or flag mounted to the back of the vest. The spotting pole, constructed of a buoyant foam, slides freely within a tubular main housing such that when the wearer becomes submerged, the spotting pole automatically telescopes from the main housing into the air. It is envisioned that the spotting pole has a visible identification device, such as a flag, mounted on its end. The identification device is colored in a manner such that it will be highly visible to approaching boaters. It is envisioned that the present invention may also be sold as an add-on kit. The unit will attach to existing life vests using fastening devices, such as hook and loop fasteners, ties or belts.