Abstract: Advertising is mounted for viewing in a rigid hollow housing that surrounds or otherwise encompasses a handle strap that at its upper end is attached to an overhead bar or rail on a bus, train or the like, and that has a lower end which is passed down through the middle of the housing so as to project a lower handle-end of the strap from the bottom of the housing. A hand-hold of toroidal or other shape, may be inserted at, or mounted to, the handle-end of the strap. The hand-hold may be sized to keep the housing from falling off the end of the strap.