Abstract: A traffic directing wand for directing traffic in lighted conditions such as in the day and in low light conditions such as in the night. The traffic directing wand includes a paddle and a handle. The paddle has first and second faces, and an outer perimeter comprising top and bottom edges, and a pair of side edges extending between the top and bottom edges of the paddle. The handle has upper and lower ends, and an exterior side. The bottom edge of the paddle is coupled to the upper end of the handle. The first face of the paddle has an orange colored surface for aiding the visibility of the first face of the paddle. The second face of the paddle has a phosphorescent surface for aiding the visibility of the second face of the paddle in low light conditions.