Abstract: A kit and method of relating products by a common feature include the provision of a first product having a first feature providing a first consumer-relevant benefit, and a second different product having a second feature providing a second consumer-relevant benefit, wherein the first and second features have a consistent appearance and wherein at least one feature has a different consumer-relevant benefit relative to the other feature.

Abstract: A toothbrush includes a head and a plurality of tooth cleaning elements for enhanced cleaning of the teeth. The tooth cleaning elements include cleaning elements that define a loop arrangement for better retention of the dentifrice, a central cleaning element disposed within the loop, two opposing arcuate cleaning elements disposed on opposite sides of the loop, peripheral cleaning element with a stepped and tapered construction, elongate distal cleaning elements, and proximal cleaning elements.