Abstract: A fishing lure for improved securement of the bait to the hook comprising a hook of an essentially rigid material which has a central linear portion and a curved portion at the outboard free portion terminating in a barb at the free end and an upturned inboard portion terminating in a first eyelet. A head is formed of a material which has a specific gravity greater than water to allow, when coupled with the hook, the sinking thereof. The head is in an oval shaped configuration and covers that portion of the inboard and central portions of the hook where the inboard portion bends from the central portion. The first eyelet is located at the inboard end of the hook exterior of the head. A generally cylindrical extension extends outboardly from the head along a minor extent of the central portion of the hook. The outboard end of the cylindrical extension terminates in a radial projection to assist in maintaining the bait on the hook in contact with the cylindrical extension of the head.