Abstract: A computer-implemented method to generate a graphical user interface for a lead management system includes calculating, by a lead management system, lead management data based on determined type and format of the data and raw lead management data, generating first machine-readable instructions to render a graphical user interface including a first lead management data graphical representation, the first lead management data graphical representation including one or more graphical representations of electronic cards each configurable between: (i) a first orientation in which the electronic card displays a portion of the calculated lead management data; and (ii) a second orientation in which the electronic card displays first and second data relating to the type and format of the portion of the calculated lead management data, and transmitting, to a user electronic device, the first machine-readable instructions so as to cause the user electronic device to render the graphical user interface on a display associ