Abstract: A hat retaining device is provided having a first head loop and a hat holding member for connecting a hat to be worn to the first head loop. The first head loop is of a size sufficient to be slipped over a wearer's head, and the hat holding member is adapted to attach to the hat and permit the head loop to rest comfortably and loosely around the wearer's neck at a base thereof when the hat is positioned on the wearer's head. The hat holding member is designed to keep the hat in close proximity to the wearer's body when the hat is inadvertently or deliberately removed.