Abstract: There are provided transaction proposal generation systems and methods. Such a system includes a hardware processor, a system memory, and a transaction proposal unit including a consumer-to-product matching module and a transaction analysis module stored in the system memory. The hardware processor is configured to execute the transaction proposal unit to receive a first data corresponding to a transactional history of each of several market participants, receive a second data corresponding to a demand, by each market participant, for each of a number of products, and transform the first data and the second data into a third data identifying a prospective consumer for at least one of the products. The transaction proposal unit can be further executed to determine terms for a transaction including the prospective consumer and the product(s), and generate a transaction proposal identifying the prospective consumer, the product(s), and the terms.