Abstract: An affinity-based interface provides fictional and non-fictional characters that are enabled to interact with viewers. The fictional and non-fictional characters are each emblematic of a specific affinity group categorization, which a user personally identifies with and is drawn to. Selection of an affinity character also provides a filter for selecting internet and broadcast content associated with that character. Second level content is also associated with and mediated by each character. This provides e-commerce opportunities whereby sponsors can direct advertising content based upon factors such as the relative popularity of each character or the demographic group associated with each character.

Abstract: A user interface device has a graphical user interface that can simultaneously display a combination of television and Internet content in various display modes. The display modes may have different proportions, positioning or other features of the Internet and television content. Means are included in each display made for conveniently changing to other display modes. A viewer of the user interface device may be able to change display modes simply by selecting a link available in each of the display modes. The television content being displayed may be a broadcast show and the Internet content may be chat from a chat room corresponding to the television show. Various display modes are provided for displaying the television show and corresponding chat, ranging from maximal television display and minimal chat display to minimal television display and maximal chat display. Changing television channels may initiate a corresponding change in the chat room being participated in and the content being displayed.