Abstract: A mobile device, system, and method are directed towards displaying an advertisement within a navigable view on a mobile device. In one embodiment, the navigable view employs a scrollable list. In one embodiment, a capability of the mobile device is employed to determine the mechanism for displaying of the advertisement within the navigable view. In one embodiment, the display mechanism may enable the advertisement to disappear from the mobile device's display after scrolling past the advertisement. In another embodiment, the advertisement is treated as a fixed entry within the scrollable view. As a fixed entry, scrolling past the advertisement results in the advertisement disappearing from the display of the mobile device. In still another embodiment, the advertisement is treated as a continually viewable entry within the navigable view, and in another embodiment, the advertisement may bounce to a top or a bottom of the navigable view as it is scrolled.

Abstract: A mobile device, system, and method are directed towards displaying an advertisement within a navigable view on a mobile device. In one embodiment, the navigable view employs a scrollable list. In one embodiment, a capability of the mobile device is employed to determine the mechanism for displaying of the advertisement within the navigable view. In one embodiment, the display mechanism may enable the advertisement to disappear from the mobile device's display after scrolling past the advertisement. In another embodiment, the advertisement is treated as a fixed entry within the scrollable view. As a fixed entry, scrolling past the advertisement results in the advertisement disappearing from the display of the mobile device. In still another embodiment, the advertisement is treated as a continually viewable entry within the navigable view, and in another embodiment, the advertisement may bounce to a top or a bottom of the navigable view as it is scrolled.