Abstract: A securing or latching supporting hook comprises a U-shaped hook member adapted for rotation about a horizontal axis and having an elongated distal leg portion which cooperates with a generally horizontally extending member to provide a latching effect. The hook member is rotatably mounted such that in the rest position thereof, the hook member lies in a vertical plane with the curved or bight portion thereof in a lowermost position. When in the rest position, the tip of the distal leg portion is disposed in proximity to the horizontal member so as to prevent accidental removal of articles hung on the hook member. The hook member is rotated to a release position, wherein the distal end is remote from the horizontal member to permit removal of articles from the hook member.