Abstract: The invention relates to a system and method for assessing and modifying personal strengths. The system first instructs a person to assess his/her personal strengths, then guides that person through a process of soliciting and collecting feedback from respondents known to the person. The system interprets the feedback and then enables the person to effectively utilize the feedback by providing individualized guidelines on modifying selected strengths, questions for developing a plan of modifying, e.g. enhancing or decreasing strengths, and standardized requests for more in-depth feedback about specific situations in which to practice the new behavior. This focused feedback can help a person to make the most of their strengths, reach personal and work goals faster, do what's best for themselves and others, and be more effective in their key relationships at work and at home.