Abstract: The disclosure details the implementation of an apparatuses, methods, and systems to identify aggregate and generate bids for online sales leads. A lead facilitator may use an online lead bidding system to aggregate, and focus user leads and make them available to providers. The providers may make bids to acquire leads from users that are specific to the provider's goods and/or services. The winning bidders are then allowed to provide advertising, offers, and/or the like to the lead generators. Also, the winning bidders are provided with information submitted by the lead generators for follow-up contact, which may include: personal face-to-face meetings, telephone calls, emails, Web links (e.g., for purchasing an item), and/or the like. The lead bidding system also allows for the creation of numerous categories and campaigns, which are useful for market research as well as sales lead generation.