Patents by Inventor Stuart Schwartzapfel

Stuart Schwartzapfel has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Provision of recommendations to adjust the advertisement campaign based on real-time generation of a campaign outcome index
    Patent number: 11349585
    Abstract: Apparatuses, methods, and storage media for providing recommendations for an advertisement campaign are described. In one instance, an apparatus for providing recommendations for an advertisement campaign may include a campaign outcome index provision engine communicatively coupled to one or more processors, to generate a campaign outcome index (COI) associated with the advertisement campaign, based at least in part on a ratio between an actual outcome key performance indicator (KPI) associated with the advertisement campaign; and a baseline outcome KPI that reflects an expected average performance of the advertisement campaign; and a recommendation engine, communicatively coupled to the one or more processors, to provide recommendations to adjust a use of advertisements in the advertisement campaign, during the advertisement campaign, based at least in part on the generated COI. Other embodiments may be described and claimed.
    Type: Grant
    Filed: January 26, 2021
    Date of Patent: May 31, 2022
    Assignee: ISPOT.TV, INC.
    Inventors: Sean Muller, Stuart Schwartzapfel, Kachuen Sam Hui, Jason Harrington, John McCloskey, Joseph Samuel Marcus