Abstract: The present invention provides a dispensing container comprising a vessel, the vessel having: a formation and/or discrete element in or on the vessel which causes the centre of gravity of contents of the vessel to be positioned differently, when oriented in a lain-on-side attitude, from its notional position, in the absence of the formation or element in or on the vessel; an additional formation or discrete element in or on the vessel which, when the container is in the lain-on-side attitude, lifts at least a portion of the container away from a surface, wherein, when the container is in the lain-on-side attitude and has a first volume of content, the centre of gravity of the content biases the container to a first orientation, and when the container is in the lain-on-side attitude and has a second volume of content, the centre of gravity of the container biases the container to a second orientation, different to the first.