Abstract: An embodiment establishes a product design database based at least in part on product design data received from a product image repository, wherein the product design data is representative of a plurality of product designs. The embodiment ranks each product design based on a ranking metric derived from market data corresponding to existing retail products. The embodiment constructs a product design ranking based on a relative ranking between each of the product designs that have been ranked. The embodiment generates a new product design using a machine learning model based on the plurality of product designs and the product design ranking. The embodiment evaluates whether the new product design satisfies a design constraint. The embodiment, upon an evaluation that the new product design satisfies the design constraint, stores the new product design in the product design database. The embodiment displays the new product design via an interface.