Abstract: In one embodiment, a system for designing and managing one or more social media campaigns is described. The system comprises at least one client capable of providing a user, access to a plurality of social media channels, a server communicatively coupled to the at least one client through a network, the server configured to extract user information from the at least one client, a demand side configured to be accessed by a marketer, a supply side configured to be accessed by the plurality of social media channels and a social media exchange platform configured to enable exchange of data between the demand side and the supply side. Method for designing and managing the social media campaigns is also disclosed.

Abstract: In one embodiment, a method of designing a social media campaign is provided. The method comprises steps of sourcing data from one of multiple social media channels and at least one database, performing social media indexing and benchmarking on sourced data to determine a social media index and performing campaign analytics on the social media index for designing the social media campaign.