Abstract: Methods and systems are provided for providing help regarding an in-app issue with an application using a contextual help system. Help can be provided automatically based on an analysis of in-app events leading up to the indication for help with the in-app issue. Automatic help can be provided in the form of help content determined to be likely to resolve the in-app issue. When no help content is determined to be likely to resolve the issue, the in-app events can be converted into a human-readable form and sent to a live help desk for use in resolving the issue. In this way, in-app issues can be resolved based on evaluations of the in-app event leading up the occurrence of the issue.