Abstract: Various embodiments of systems and methods for generating dynamic drilldown reports are described herein. A drilldown request may be received for a data value included in the drilldown report. An attribute of the data value, for which the drilldown request has been received, may then be identified. Associated attributes corresponding to the identified attribute may then be determined from an in-memory database attribute relationship table stored in the in-memory database. Next, database tables may be searched, based on the data value included in the drilldown report, to retrieve data values corresponding to the associated attributes. A child drilled report may be generated based on the data values retrieved from the database tables.