Abstract: The present invention is directed to a system and methods of producing electronic, digital signage that is customizable by a user through a user interface which allows the user to create digital displays specific for the needs of the user's business. In particular, the digital signage system and methods employ a template, modules occupying space within the template, with each module possessing media content displayed in the module and a theme for the template providing a background and coloration for the template. Each module utilizes media content such as a single image or video file, or alternatively, can utilize category content that is comprised of one or more images or video files. To prepare a digital signage advertisement, one or more layouts are combined in sequence and arranged by the user with the schedule, frequency and duration determined automatically or by a user according to the particular needs of the user.