Abstract: Systems and methods are provided for performing operations, of one or more electronic processors, which operations include awarding virtual value object(s) in response to online gaming activity performed by a user account/profile via an online gaming application using a user computing device external to a casino system. The operations further include automatically entering the user account into an online game tournament conducted via the online gaming application. The operations further include computing, based on game outcome results for the user account/profile during the online game tournament, a placement of the user account/profile on a leaderboard for the online game tournament. The operations further include determining that the user account is a winning placement on the leaderboard and awarding casino value object(s) to the user account/profile. The casino value object(s) are usable via the casino system.