Abstract: A method of clustering of one or more place of interest (POIs) using segment characterization and common evening locations of one or more entities. The method includes (i) generating, using location data streams associated with entities, a location mapping of the entities with a geographical area that provides ambient population of the geographical area and common evening location of the entities, (ii) determining, for the POIs, visitor entities to record a footfall of the POIs, (iii) dynamically assigning catchment areas for the POIs using the footfall and location mapping, (iv) determining segments of the visitor entities for POIs based on offline and online behaviour of visitor entities, (v) automatically approximating an error in the footfall to obtain an improved footfall of the POIs, and (v) determining segment opportunity value for the POIs, and clustering the POIs that have similar catchment areas based on segment potential value and the improved footfall.

Abstract: A method for identifying an entity device using device signature of the entity device and location signature of a location.