Abstract: A modular merchandise display system includes a frame and a plurality of merchandise supporting units. The frame has a pair of spaced apart, parallelly disposed first and second indexing members. Each indexing member has a plurality of openings formed therein. Each merchandise supporting unit has a front side and an opposite rear side, and spaced apart first and second locator protrusions extending outwardly from the rear side. The first and second locator protrusions are respectively receivable in corresponding openings in the first and second indexing members. Each of the first and second locator protrusions includes an open side, and a latch barb received thereby and movable within the locator protrusion.