Abstract: The present invention relates to a non-oriented electrical steel strip, which is used as a core for electrical devices such as motors and transformers, and a production method thereof. In accordance with one embodiment of the invention, there is provided a method for producing a (100) [0vw] non-oriented electrical steel strip having excellent magnetic properties, in which a slab having a composition comprising 0.0001-0.035 wt % of S and the balance of Fe and inevitable impurities, thereby showing a ferrite structure throughout the entire temperature range, is hot-rolled, pickled and cold-rolled, and the cold-rolled steel strip is annealed so that the selective growth of (100) grains on the surface of the cold-rolled steel strip occurs and the surface of the annealed steel strip is composed of the (100) [0vw] orientation.