Abstract: Disclosed is a target advertisement system and method of implementing the target advertisement system through network communities. Target advertisement is performed by using advertisement skin images in the community provided through the network. When a user accesses a community page using advertisement skin images through the network, the user's characteristic information is determined, and skin configuration components of the advertisement skin image displayed on the community page are dynamically changed based on the user's characteristic information. The community page based on the skin image having skin configuration components changed according to the user's characteristic information is displayed on a user terminal. To increase advertisement effects, when the first user uses and posts the advertisement skin image in the first user's community page and a second user accesses the community and receives the advertisement skin image, a predetermined compensation is provided to the first user.