Abstract: In one embodiment, an analytics tracking system is disclosed that comprises an interface in electronic communication with one or more consumer devices configured to enable a corresponding consumer to access the interface via a mobile application. The system further comprises a consumer data store comprising data regarding at least one consumer, a movement data store comprising data regarding locations and/or movement of the at least one consumer, and an online behavior data (OBD) data store comprising data associated with browsing and/or application data histories of the at least one consumer. The system further comprises a dynamic analysis system configured to analyze data from the consumer data store, the movement data store, and the OBD data store to generate at least one of custom information for the at least one consumer or identify a location for presentation of information to the at least one consumer.

Abstract: A system and method includes a first user device and a head end. The head end has a billing system an audience measurement module. A billing system associates first content package data with first account data comprising a first account identifier. The first user device communicates a viewing history to the audience measurement module. The audience measurement module stores the viewing history over time. The head end communicates account data and the viewing history to a customer service system. The customer service system forms a selection signal by selecting second package content data. A comparison list is displayed comparing first package data and second package data. The customer service system communicates a confirmation signal to the billing system. The billing system associates the first content package data with the first account data. An authorization signal is communicated to the first user device to enable receiving the second content package.