Abstract: A method and system for transacting with an agency participating on an advertising exchange network for serving online advertisements. An advertising exchange agency may serve multiple roles in the advertising exchange network. The method includes storing a machine-readable representation of a plurality of network entities in a directed graph representation. Network configurations codified in directed graph representations include the identification of at least one agency that participates on the advertising exchange as well as identification of at least one network entity that does not participate on the advertising exchange, thus providing a buyer-seller online advertising marketplace. Servers are configured for transmitting an opportunity to serve an online advertisement to the advertising exchange network, and one or more network entities are configured to deliver the online advertisement.

Abstract: The subject matter disclosed herein relates to online advertising inventory purchase controls.

Abstract: An improved system and method of data partitioning for parallel processing of dynamically generated application data is provided. An application may send a request to partition the application data specified by a data partitioning policy and to process each of the data partitions according to processing instructions. The data partitioning policy may be flexibly defined by an application for partitioning data any number of ways, including balancing the data volume across each of the partitions or partitioning the data by data type. Asynchronous data partition processors may be instantiated to perform parallel processing of the partitioned data. The data may be partitioned according to the data partitioning policy and processed according to the processing instructions. And the results may be returned to the application.

Abstract: Embodiments of methods, apparatuses, or systems associated with advertising inventory controls are disclosed.

Abstract: A method and apparatus are provided for guaranteed delivery of ads on an exchange. In one example, the method includes determining all valid paths originating from a buyer and ending at one or more sellers, applying one or more controls to the valid paths in order to trim the valid paths according to criteria of the one or more controls, determining available inventory including available spots on web pages of sellers, and making ad reservations for the buyer based on the available inventory and the valid paths.