Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content items. In one aspect, a method includes presenting an immersive content item at a client device. The immersive content item includes a first presentation interface that includes a scrollable image portion that presents an image having a first interaction point and a preview graphic indicating the availability of other images for presentation. The immersive content item also includes a second presentation interface that is initiated upon interaction with the first interaction point. The second presentation interface includes a scrollable image portion that presents an image from a plurality of images and an image sequencing indicator.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content items. In one aspect, a method includes presenting an immersive content item at a client device. The immersive content item includes a first presentation interface that includes a scrollable image portion that presents an image having a first interaction point and a preview graphic indicating the availability of other images for presentation. The immersive content item also includes a second presentation interface that is initiated upon interaction with the first interaction point. The second presentation interface includes a scrollable image portion that presents an image from a plurality of images and an image sequencing indicator.

Abstract: Systems and methods for annotating a content item may include determining statistical data concerning the at least one resource, brand, product, or service. A statistic of the statistical data may be associated with a content item associated with the at least one resource, brand, product, or service. A request for a content item may be received from a client device and the content item associated with the statistic of the statistical data may be selected in response to the request. Data to effect presentation of the selected content item and data to effect presentation of an annotation with the selected content item may be served. The annotation may be based, at least in part, on the statistic of the statistical data.