Abstract: Machine-learning based multi-step engagement strategy modification is described. Rather than rely heavily on human involvement to manage content delivery over the course of a campaign, the described learning-based engagement system modifies a multi-step engagement strategy, originally created by an engagement-system user, by leveraging machine-learning models. In particular, these leveraged machine-learning models are trained using data describing user interactions with delivered content as those interactions occur over the course of the campaign. Initially, the learning-based engagement system obtains a multi-step engagement strategy created by an engagement-system user. As the multi-step engagement strategy is deployed, the learning-based engagement system randomly adjusts aspects of the sequence of deliveries for some users.

Abstract: Machine-learning based multi-step engagement strategy modification is described. Rather than rely heavily on human involvement to manage content delivery over the course of a campaign, the described learning-based engagement system modifies a multi-step engagement strategy, originally created by an engagement-system user, by leveraging machine-learning models. In particular, these leveraged machine-learning models are trained using data describing user interactions with delivered content as those interactions occur over the course of the campaign. Initially, the learning-based engagement system obtains a multi-step engagement strategy created by an engagement-system user. As the multi-step engagement strategy is deployed, the learning-based engagement system randomly adjusts aspects of the sequence of deliveries for some users.

Abstract: Machine-learning based multi-step engagement strategy generation and visualization is described. Rather than rely heavily on human involvement to create delivery strategies, the described learning-based engagement system generates multi-step engagement strategies by leveraging machine-learning models trained using data describing historical user interactions with content delivered in connection with historical campaigns. Initially, the learning-based engagement system obtains data describing an entry condition and an exit condition for a campaign. Based on the entry and exit condition, the learning-based engagement system utilizes the machine-learning models to generate a multi-step engagement strategy, which describes a sequence of content deliveries that are to be served to a particular client device user (or segment of client device users).

Abstract: Machine-learning based multi-step engagement strategy modification is described. Rather than rely heavily on human involvement to manage content delivery over the course of a campaign, the described learning-based engagement system modifies a multi-step engagement strategy, originally created by an engagement-system user, by leveraging machine-learning models. In particular, these leveraged machine-learning models are trained using data describing user interactions with delivered content as those interactions occur over the course of the campaign. Initially, the learning-based engagement system obtains a multi-step engagement strategy created by an engagement-system user. As the multi-step engagement strategy is deployed, the learning-based engagement system randomly adjusts aspects of the sequence of deliveries for some users.

Abstract: Machine-learning based multi-step engagement strategy generation and visualization is described. Rather than rely heavily on human involvement to create delivery strategies, the described learning-based engagement system generates multi-step engagement strategies by leveraging machine-learning models trained using data describing historical user interactions with content delivered in connection with historical campaigns. Initially, the learning-based engagement system obtains data describing an entry condition and an exit condition for a campaign. Based on the entry and exit condition, the learning-based engagement system utilizes the machine-learning models to generate a multi-step engagement strategy, which describes a sequence of content deliveries that are to be served to a particular client device user (or segment of client device users).

Abstract: Machine-learning based multi-step engagement strategy generation and visualization is described. Rather than rely heavily on human involvement to create delivery strategies, the described learning-based engagement system generates multi-step engagement strategies by leveraging machine-learning models trained using data describing historical user interactions with content delivered in connection with historical campaigns. Initially, the learning-based engagement system obtains data describing an entry condition and an exit condition for a campaign. Based on the entry and exit condition, the learning-based engagement system utilizes the machine-learning models to generate a multi-step engagement strategy, which describes a sequence of content deliveries that are to be served to a particular client device user (or segment of client device users).

Abstract: Machine-learning based multi-step engagement strategy generation and visualization is described. Rather than rely heavily on human involvement to create delivery strategies, the described learning-based engagement system generates multi-step engagement strategies by leveraging machine-learning models trained using data describing historical user interactions with content delivered in connection with historical campaigns. Initially, the learning-based engagement system obtains data describing an entry condition and an exit condition for a campaign. Based on the entry and exit condition, the learning-based engagement system utilizes the machine-learning models to generate a multi-step engagement strategy, which describes a sequence of content deliveries that are to be served to a particular client device user (or segment of client device users).

Abstract: Machine-learning based multi-step engagement strategy modification is described. Rather than rely heavily on human involvement to manage content delivery over the course of a campaign, the described learning-based engagement system modifies a multi-step engagement strategy, originally created by an engagement-system user, by leveraging machine-learning models. In particular, these leveraged machine-learning models are trained using data describing user interactions with delivered content as those interactions occur over the course of the campaign. Initially, the learning-based engagement system obtains a multi-step engagement strategy created by an engagement-system user. As the multi-step engagement strategy is deployed, the learning-based engagement system randomly adjusts aspects of the sequence of deliveries for some users.

Abstract: Disclosed is an improved approach for performing opportunity association and attribution analysis. An advanced rules framework is provided to automatically infer associations between a set of marketing data and a set of sales data, allowing advanced revenue funnel analytics to be performed to measure marketing campaigns.