Abstract: Provided are a video display device and a method of controlling the same. The method includes: obtaining an uncompressed audio-visual (AV) content; playing the uncompressed AV content through the display unit; obtaining content information of the uncompressed AV content on the basis of a section of the uncompressed AV content; obtaining an enhanced service on the basis of the content information; and playing the enhanced service through the display unit.

Abstract: Provided are a method of receiving an enhanced service and a video display device thereof. The method includes: receiving an audio-visual (AV) content; extracting first feature information from the received AV content; receiving a database including at least one of content information, enhanced service information, and an enhanced service, which correspond to the first feature information, from a first server by transmitting the extracted first feature information to the first server; storing the database received from the first server in a memory; extracting second feature information from the received AV content; and searching and obtaining one of content information, enhanced service information, and an enhanced service, which correspond to the extracted feature information, from the database.