Abstract: Systems for targeting marketing to a user of a web site, providing advertisements to a consumer relating to various goods and/or services, and associating advertisements with a voucher are provided. According to one embodiment of the present invention, a system for targeting marketing to a user includes an interface viewable by a user via user selection, and a monitoring system associated with said interface and configured to gather information relating to the user's navigation on the interface. The system also includes a storage system comprising a list of categories associated with one or more goods and/or services, and a point assignment system associated with the monitoring system. The point assignment system is configured to assign points to the categories based on a user's navigation, and wherein the assigned points indicate a user's interest in one or more goods and/or services associated with the category.

Abstract: A system for marketing within a complex product space. The system allows a portal merchandiser to support suppliers, dealers, and customers within a speciality dealership network created to distribute complex consumer products. The system comprises a central merchandising portal website deployed on the Internet connected to a plurality of dealership point of sale and inventory systems and a plurality of supplier inventory systems. A customer accessing the site is presented with a virtual inventory database with product availability and pricing established by merchandising rules set by the merchandising portal, the suppliers, and the dealer closest in physical proximity to the customer as determined by the customer's zip code. The customer is given extensive customer support throughout a “Learn Build Buy Support” process by having access to expert systems and live experts through the merchandising portal.