Abstract: Embodiments of the present invention include systems and methods for providing incentives/promotion systems to users and businesses. Embodiments comprise an Internet-based platform enabling businesses to create and maintain their own reward programs and manage customers participating in them. In embodiments, businesses can customize, according to one or more factors (which factors may be obtained from data stored in the system), and track deals and other offerings to customers, potential customers, or both. Embodiments of the platform enable customers to view each business's rewards program, acquire and track rewards and other offering from multiple businesses using a single account offered via the platform. In embodiments, the centralized system allows users, businesses, or both to collaboratively create, promote, and/or redeem promotional activities.