Abstract: In some embodiments, systems, apparatuses, and methods are provided herein useful to calculating and presenting information related to effectiveness of a promotion. In some embodiments, a system comprises a POS system configured to collect sales data for products, a display device configured to present the information related to the effectiveness of the promotion, and a control circuit configured to receive the sales data for products, determine actual sales for a product, calculate baseline sales for the product, calculate halo sales of the affined product, calculate cannibalized sales, calculate one or more of return sales and lost sales, calculate, based on one or more of the actual sales for the product, the baseline sales for the product, the halo sales, the cannibalized sales, the return sales, and the lost sales, a net lift, and present, via the display device, and indication of the net lift.