Abstract: The disclosure relates generally to managing data of a customer in a distributed computing environment and more particularly to a system and a method for implementing retail customer analytics data model in a distributed computing environment. Customer data, transaction data, and interaction data of a customer in a form of facts and dimensions is received from a plurality of sources. A relationship in the customer data is identified by checking the facts and the dimensions in the plurality of sources. Based on the relationship, a unified customer profile is created. Further, a customer identity is generated by performing an identity matching on the unified customer profile. The transaction data received from the plurality of sources is merged to create a unified transaction model. Subsequently, the customer identity is linked with the unified transaction model and the interaction data to generate a plurality of customer analytics records.

Abstract: The disclosure relates generally to managing data of a customer in a distributed computing environment and more particularly to a system and a method for implementing retail customer analytics data model in a distributed computing environment. Customer data, transaction data, and interaction data of a customer in a form of facts and dimensions is received from a plurality of sources. A relationship in the customer data is identified by checking the facts and the dimensions in the plurality of sources. Based on the relationship, a unified customer profile is created. Further, a customer identity is generated by performing an identity matching on the unified customer profile. The transaction data received from the plurality of sources is merged to create a unified transaction model. Subsequently, the customer identity is linked with the unified transaction model and the interaction data to generate a plurality of customer analytics records.

Abstract: The present subject matter discloses a customer data unification system, implemented in a big data platform, for unification of customer data. In an embodiment, the customer data unification system includes a data operation module and an identity resolution module, both coupled to a processor. The data operation module obtains organizational customer data and social customer data organizational data sources and social media sources, respectively. The unstructured data from the organizational customer data and social customer data is processed for standardization and de-duplication. Further, the identity resolution module determine an identity resolution value for the social customer data to determine a similarity between the organizational customer data and the social customer data. Subsequently, the organizational customer data and the social customer data are unified.