Abstract: A method and apparatus for displaying a point of interest. In the embodiments of the present invention, by means of acquiring a location of a target object and then determining a visible point of interest at the location as a target point of interest, the target point of interest can be displayed. Since an invisible point of interest which cannot be seen at the location of the target object is no longer displayed, but a visible point of interest which can be seen at the location of the target object is displayed, the displayed point of interest can essentially satisfy the true locating intention of a user. Therefore, the problem in the prior art of the increase in data interaction between an application and a query engine caused by the user repeatedly querying via the application can be avoided, thereby reducing the processing burden of the query engine.