Abstract: Systems and methods for generating user insights include obtaining a query about a user interaction with a software application. The query can be in the form of a natural language question. Embodiments then select a task from a plurality of event prediction tasks based on the query. Next, embodiments generate, using a machine learning model, an event prediction based on the query and the task, where the machine learning model is trained to predict an event based on a sequence of user interactions with the software application. Embodiments then generate a natural language response to the query based on the task and the event prediction.

Abstract: The present disclosure relates to systems, methods, and non-transitory computer readable media that utilize machine learning to generate subject lines from subject line keywords. In one or more embodiments, the disclosed systems receive, from a client device, one or more subject line keywords. Additionally, the disclosed systems generate, utilizing a subject generation machine-learning model having learned parameters, a subject line by selecting one or more words for the subject line from a word distribution based on the one or more subject line keywords. The disclosed systems further provide, for display on the client device, the subject line.

Abstract: Introduced here are approaches for identifying the optimal send time for messages by accounting for hidden confounders, such as the content of those messages, delivery channel, etc. These approaches use a causal inference framework to discover and then remove the impact of hidden confounders. These approaches may be employed by a marketing and analytics platform (or simply “marketing platform”) that may be used to design, implement, or review digital marketing campaigns. The marketing platform can consider the send time as a treatment and then employ machine learning (ML) models that consider the send time, features of the recipient, and hidden confounders to produce a ranked series of send times with the effect of the hidden confounders marginalized. Approaches to performing offline evaluations that mimic A/B tests using data related to existing field experiments are also introduced here.

Abstract: Introduced here are approaches for identifying the optimal send time for messages by accounting for hidden confounders, such as the content of those messages, delivery channel, etc. These approaches use a causal inference framework to discover and then remove the impact of hidden confounders. These approaches may be employed by a marketing and analytics platform (or simply “marketing platform”) that may be used to design, implement, or review digital marketing campaigns. The marketing platform can consider the send time as a treatment and then employ machine learning (ML) models that consider the send time, features of the recipient, and hidden confounders to produce a ranked series of send times with the effect of the hidden confounders marginalized. Approaches to performing offline evaluations that mimic A/B tests using data related to existing field experiments are also introduced here.

Abstract: Introduced here are approaches for identifying the optimal send time for messages by accounting for hidden confounders, such as the content of those messages, delivery channel, etc. These approaches use a causal inference framework to discover and then remove the impact of hidden confounders. These approaches may be employed by a marketing and analytics platform (or simply “marketing platform”) that may be used to design, implement, or review digital marketing campaigns. The marketing platform can consider the send time as a treatment and then employ machine learning (ML) models that consider the send time, features of the recipient, and hidden confounders to produce a ranked series of send times with the effect of the hidden confounders marginalized. Approaches to performing offline evaluations that mimic A/B tests using data related to existing field experiments are also introduced here.