Abstract: Some examples relate to storing memory profile data of an application in a non-volatile memory. In an example, source code of an application may be compiled into an instrumented code for generating profile data of the application. In an example, the profile data may include memory profile data related to memory usage of the application. Next, the profile data comprising the memory profile data of the application may be generated using the instrumented code. The application may be recompiled based on the profile data that includes the memory profile data of the application. Data for storing in a non-volatile memory (NVM) may be identified from the memory profile data of the application. The identified data may be stored in the NVM.