Abstract: A computer-implemented method, apparatus, and computer readable medium product for presenting to a user, a message (for achievement of the message publisher's goal) in the form of one or more display pages based on combined user demographics and user sentiment-related relevance attribute values. The method includes receiving sentiment-related (that is, sentigraphic) vector data structures wherein the sentigraphic vector is configured to indicate one or more user-specific sentiment-related relevance attribute values, which values are correlated to demographic data structures. In embodiments, the method includes inferring sentigraphic attribute values based on the demographic data structure. Inferred sentigraphic attributes extend demographics in the sense that at least some sentigraphic attribute values are not present in the demographic data structure.