Abstract: A non-shrinking, melt cast solid cleansing composition free of soap is provided comprising i. 15-50% by weight of fatty acid selected from myristic acid, stearic acid, palmitic acid, hydroxy stearic acid, and mixtures thereof; ii. 2-40% by weight non soap detergent active iii. 30-60% water iv. optionally other ingredients such as functional actives and wherein the said composition is free of pure lyotropic liquid crystalline phase in the temperature range 20-100° C. and forms an isotropic liquid phase or a dispersion of lyotropic liquid crystalline phase in the continuum of isotropic liquid in the temperature range 40-100° C.

Abstract: A continuous process for casting comprising the steps of i. filling a continuous tube of flexible material with a melt of the castable composition, where the tube acts as a sleeve to the composition, such that a desired cross section area of the filled sleeve is obtained that is independent of its perimeter ii. solidifying and simultaneously shaping the said melt by cooling the said filled sleeve in or on a suitable mould.