Abstract: Systems, devices, media and methods are presented for generalized a personalized product review sort within an online marketplace. In one example, a system receives from a client device associated with a first user, a request to view an online listing. The system accesses a set of reviews associated with an online listing. The system determines the relevance of each review in the set of reviews based on a correlation between a first user and a second user. The system determines an adjusted rating associated with the online listing and presents the adjusted rating in a graphical user interface of the client device.